Influence - Robert B Cialdini

Intro & Basic Information
This book explores human psychology and how we, as a species, are persuaded or influenced by certain tactics. For anyone who wants to better understand people, this is a valuable read.

Author: Robert B. Cialdini
Year of publication: 2016 (Dutch edition)
Pages: 278
Genre: Psychology

Strengths

  • Clearly and systematically written, even with the use of complex terms.

  • Each chapter covers a specific topic, supported by illustrations, varied text styles, and references.

  • Includes many practical examples and exercises that are useful beyond academic study.

Weaknesses

  • No significant downsides; the book is well-structured.

Conclusion
A complete and accessible book filled with practical insights into how people act and are influenced. You can use these principles to your advantage, but they also foster greater understanding and empathy toward others. Highly recommended for anyone who wants to understand the principles of persuasion and influence.

How to win friends - Dale Carnegie

Intro & Basic Information
Have you ever wondered why some people seem naturally charismatic and connect effortlessly, while others struggle even with simple conversations? This popular book provides both insights and practical tips to make communicating with others easier and more effective.

Author: Dale Carnegie
Year of publication: 2021 (revised edition)
Pages: 202
Genre: Psychology

Strengths

  • Originally written in 1936, updated over time and still highly relevant.

  • Offers practical tips and principles to strengthen relationships and attract more people.

  • Short chapters make it a smooth and accessible read.

Weaknesses

  • The design of some editions (such as the paperback cover) looks rather cheap.

  • Certain principles feel repetitive, and long text sections without subchapters can be harder to read.

  • No overview of sources or studies; it’s not a scientific book, but the principles are still highly applicable.

Conclusion
Highly recommended for anyone looking to improve communication skills, especially those in sales, marketing, or social media. Some tips can be applied instantly, while others require more practice and patience. The beauty of this book is that if more people lived by its principles, the world would be a better place. A must-read for anyone who wants to grow their social skills and influence.